Backing ambitious founders.
Designing beautiful products.
Launching disruptive ventures.
A new kind of Design studio for new kinds of business.
Tungsten is a venture design lab and incubator for new and disruptive ideas, products and tech companies.
We partner with start-ups and early stage founders, incubators, and accelerators to help them explore opportunities, envision the future, and bring digital products and services to life.
What we do
We help founders get their ideas off the ground by envisioning and designing their MVP, 1.0, or 2.0 and getting them ready for market, investment ready, or set for scale by providing design + creative capital.
Fast.
01.
We design experiences
We partner with you to create a clear vision and to define your brand, product and experience.
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Brand strategy, minimum viable brand (MVB) + brand guidelines
User research + rapid concept validation
Product vision, strategy + roadmap
Product prototyping
User Experience and Interface design
Customer Experience design
02.
We build capability
We help you understand how design can be operationalised to add value to set you up for continued success.
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Talent recruitment, hiring processes and designer onboarding
Design education and training
Design systems and UI kits
Design tooling and setup
Design process and ways of working
03.
We grow businesses
We help your idea get funding, get to market, or grow from zero to one using proven strategies.
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Investor pitch deck
Go-to-market strategy
Growth experimentation + optimisation
04.
We invest in the future
We back founders and invest real capital into their ideas. We mainly invest during pre-seed and seed stages, to help get ventures off the ground.
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Early stage funding
Creative capital
Accelerator support
Who we work with
At Tungsten, we back early stage (pre-seed and seed stage) founders and ideas that aim to make the world more equitable, sustainable, and accessible.
We favour ambitious partners who take a different perspective, with bold ideas looking to push the boundaries, disrupt traditional markets and explore the future at the intersection of people, technology, and business.
If this sounds like you – reach out, we would love to chat.
How we work
We back founders by providing a blend of venture and creative capital. What this means is that we offer design expertise from proven leaders and practitioners in the industry to start-ups on an equity-for-services (sweat equity) model, and also provide funding to help new ventures get to market.
We also often work with our co-founder partners in for-fee, or blended fee+equity arrangements (and on the odd occasion, purely for-love).
Why?
We know it’s hard for early stage start-ups to find the expertise and resources needed to effectively define and realise their product vision.
Budgets are limited, and runway and time-to-market are absolutely critical, yet building or securing design capabilities to bring your digital product to life is time-consuming and expensive.
That’s why we exist – to help you find a faster route to product and market.
In good company
Between us, we have had the pleasure of designing digital product and service experiences for some of Australia’s leading and most innovative brands – from start-up, scale-up, to large enterprise across a broad range of industries.
